This study text focuses on the marketing environment. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.
- ISBN10 0751740527
- ISBN13 9780751740523
- Publish Date April 1997 (first published June 1996)
- Publish Status Out of Print
- Out of Print 18 June 1998
- Publish Country GB
- Publisher BPP Professional Education
- Imprint BPP Publishing Ltd
- Edition 4th Revised edition
- Format Paperback
- Language English