This book is aimed at those companies who do not have large resources and yet recognize the promotional value inherent in "going public" in respect of identifying and nailing prospective customers. It explains to ambitious manufacturers and service industries the why, where and when of low-budget exhibiting: the material, the personnel and the venues.
- ISBN10 0434916161
- ISBN13 9780434916160
- Publish Date 15 May 1989
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Hardcover
- Pages 180
- Language English