This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Promotional Practice" module of the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips.
- ISBN10 0750635800
- ISBN13 9780750635806
- Publish Date 21 July 1997 (first published April 1995)
- Publish Status Out of Print
- Out of Print 23 April 2014
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition 3rd edition
- Format Paperback
- Pages 176
- Language English