Direct Response Marketing: An Entrepreneurial Approach

by William A. Cohen

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  • ISBN10 047188684X
  • ISBN13 9780471886846
  • Publish Date 1 January 1984
  • Publish Status Active
  • Out of Print 14 March 1991
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 510
  • Language English