This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
- ISBN10 0314056580
- ISBN13 9780314056580
- Publish Date 10 March 1995 (first published 17 November 1994)
- Publish Status Out of Print
- Out of Print 20 May 2021
- Imprint South Western Educational Publishing
- Format Paperback (US Trade)
- Language English