Relationship Marketing: New Strategies, Technologies and Techniques to Win Customers You Want and Keep Them Forever

by Ian Gordon

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A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management, or the forging of relationships with investors, suppliers, and employees, as well as customers. IAN GORDON (Toronto, Ontario) is a partner in Convergence Management Consultants, Ltd., a firm specializing in marketing strategy. Previously with Ernst & Young, he is founder and President of the Association for the Advancement of Relationship Marketing.
  • ISBN10 0471641731
  • ISBN13 9780471641735
  • Publish Date 18 March 1998
  • Publish Status Out of Print
  • Out of Print 10 August 2009
  • Publish Country CA
  • Publisher John Wiley and Sons Ltd
  • Imprint John Wiley and Sons
  • Format Hardcover
  • Pages 334
  • Language English