A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management, or the forging of relationships with investors, suppliers, and employees, as well as customers. IAN GORDON (Toronto, Ontario) is a partner in Convergence Management Consultants, Ltd., a firm specializing in marketing strategy. Previously with Ernst & Young, he is founder and President of the Association for the Advancement of Relationship Marketing.
- ISBN10 0471641731
- ISBN13 9780471641735
- Publish Date 18 March 1998
- Publish Status Out of Print
- Out of Print 10 August 2009
- Publish Country CA
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons
- Format Hardcover
- Pages 334
- Language English