User Generated Branding: Integrating User Generated Content Into Brand Management

by Ulrike Arnhold

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  • ISBN10 1283171856
  • ISBN13 9781283171854
  • Publish Date 1 January 2010
  • Publish Status Cancelled
  • Out of Print 12 May 2015
  • Publish Country US
  • Imprint Gabler Verlag
  • Format eBook
  • Pages 477
  • Language English