This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in order to produce the largest amount of profitable revenue. This plan represents proven results during the past 14 years in such fields as engineering, accounting, architecture, law, advertising, medicine, consulting and public relations.
- ISBN10 0471818275
- ISBN13 9780471818274
- Publish Date 1 April 1985
- Publish Status Out of Print
- Out of Print 8 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 220
- Language English