This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
- ISBN10 0669111422
- ISBN13 9780669111422
- Publish Date 1 January 1986
- Publish Status Out of Print
- Out of Print 4 November 2014
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Edition New edition
- Format Hardcover
- Pages 320
- Language English