Written by a former advertising consultant and owner of a successful mail-order business, this guide outlines the essentials of starting and running a part-time or full-time mail-order business. Explains how to choose a product, contact manufacturers and convince them to ship your products for you. Also shows how to be your own sales force, how and where to market and advertise a product, write persuasive sales literature, and deal effectively with printers to get the best discounts.
- ISBN10 0471825867
- ISBN13 9780471825869
- Publish Date 26 March 1985
- Publish Status Out of Stock
- Out of Print 13 November 1992
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 234
- Language English