This work provides an introduction to understanding how and why public relations works. It describes the key frameworks and developments in public relations, making the vital link between theory and practice by the use of case histories. Assessing theories of communications and PR models, the author then looks at the key elements of any successful public relations programme and their application in specific areas such as: corporate relations; crisis management; internal communication; the public sector; and community relations.
- ISBN10 0415103207
- ISBN13 9780415103206
- Publish Date September 1995 (first published 28 September 1995)
- Publish Status Out of Print
- Out of Print 20 October 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 224
- Language English