Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
- ISBN10 0395728312
- ISBN13 9780395728314
- Publish Date 1 January 1995
- Publish Status Out of Stock
- Out of Print 30 September 2008
- Publish Country US
- Publisher Houghton Mifflin
- Imprint Houghton Mifflin (Academic)
- Edition 9th edition
- Format Paperback
- Pages 848
- Language English