Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.
- ISBN10 0333470206
- ISBN13 9780333470206
- Publish Date 15 March 1991
- Publish Status Out of Print
- Out of Print 16 July 1999
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 346
- Language English