A company's dramatic return to profitability
As it faced liquidation in the 1990s, National Car Rental Systems changed the way it managed capacity and pricing. Informs Case: National Car Rental looks at how the company increased its revenue through a program that generated results almost immediately. National continued implementing its innovative revenue management system over the next year for a dramatic turnaround.
- ISBN10 0471357014
- ISBN13 9780471357018
- Publish Date 1 July 1999
- Publish Status Active
- Out of Print 17 December 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Language English