Blue is Hot Red is Cool: Choosing the Right Color for Your Logo / Editor, David E. Carter ; Art Direction and Additional Copy, Suzanna M.W. Stephens ; Book Design, Frank L. Yates.

by David E. Carter

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Takes the guesswork out of choosing the right color for any logo. It exposes the the underlying meaning of each hue, then shows how it affects a design, and how that design affects the viewer.
  • ISBN10 0060936568
  • ISBN13 9780060936563
  • Publish Date 1 August 2001 (first published 24 May 2001)
  • Publish Status Out of Print
  • Out of Print 1 July 2021
  • Publish Country US
  • Publisher F&W Publications Inc
  • Imprint North Light Books
  • Format Paperback
  • Pages 184
  • Language English