This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.
- ISBN10 0137775571
- ISBN13 9780137775576
- Publish Date 1 January 1983 (first published 13 August 1971)
- Publish Status Out of Print
- Out of Print 10 March 1994
- Publish Country US
- Imprint Prentice Hall
- Edition 3rd Revised edition
- Format Hardcover
- Pages 456
- Language English