The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing.
Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
- ISBN10 1444158929
- ISBN13 9781444158922
- Publish Date 25 May 2012
- Publish Status Active
- Out of Print 29 March 2021
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Format Paperback (B-Format (198x129 mm))
- Pages 128
- Language English