This text provides a strategic view of the future trends in marketing management so that students and practitioners can anticipate, as well as influence, the shape of things to come. The author: highlights major demographic, technological and socio-economic trends; looks at their impact on the field of marketing and the key managerial implications; challenges current and preconceived assumptions and stimulates creative thinking; uses a scenario-building approach to aid development of new ideas; and provides a focus for developing new ideas.
- ISBN10 0201403889
- ISBN13 9780201403886
- Publish Date 27 April 1999
- Publish Status Active
- Out of Print 10 April 2014
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Hardcover
- Pages 260
- Language English