Market Orientation and Brand Performance: Role of Brand Orientation and Competitive Intensity

by Norjaya Mohd Yasin Nmy, Rasidah Arshad Ra, and Norzalita Abd Aziz Naa

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  • ISBN10 1976335809
  • ISBN13 9781976335808
  • Publish Date 25 October 2017
  • Publish Status Active
  • Imprint Createspace Independent Publishing Platform
  • Format Paperback (US Trade)
  • Pages 220
  • Language English