Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
- ISBN10 0631196382
- ISBN13 9780631196389
- Publish Date 19 December 1995 (first published 25 June 1992)
- Publish Status Active
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Edition 2nd Edition
- Format Paperback
- Pages 576
- Language English