This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
- ISBN10 0631187154
- ISBN13 9780631187158
- Publish Date 30 March 1993
- Publish Status Active
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format Paperback
- Pages 264
- Language English