"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM approved by the CIM Chief Examiner. .
- ISBN10 0750653078
- ISBN13 9780750653077
- Publish Date 21 June 2001 (first published 14 October 1999)
- Publish Status Active
- Out of Print 15 January 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 400
- Language English