Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
- ISBN10 6613832960
- ISBN13 9786613832962
- Publish Date 26 July 2012 (first published 7 December 1991)
- Publish Status Active
- Out of Print 4 September 2012
- Publish Country US
- Imprint Not Avail
- Format eBook
- Pages 347
- Language English