The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertising industry by examining the wide array of forms that digital advertising now takes, as well as looking at the trends and technologies which are likely to be used in the future. Focusing on real-life examples, it looks at how advertising creatives have responded to the different demands of digital campaigns, giving a crucial insight into this dynamic industry. The text guides students through the exciting world of online and interactive advertising - covering everything from banner ads, advergames and viral campaigns to page takeovers and in-game advertising. The book includes many examples taken from successful campaigns to inspire students in their own projects.
- ISBN10 2940447594
- ISBN13 9782940447596
- Publish Date 22 October 2015
- Publish Status Active
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format eBook
- Pages 184
- Language English