This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
- ISBN10 0074707647
- ISBN13 9780074707647
- Publish Date December 1999
- Publish Status Active
- Publish Country AU
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education / Australia
- Edition 4th Revised edition
- Pages 700
- Language English