From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
- ISBN10 1137276355
- ISBN13 9781137276353
- Publish Date 9 October 2013 (first published 1 January 2013)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format eBook
- Pages 232
- Language English