The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
- ISBN10 0072507020
- ISBN13 9780072507027
- Publish Date 7 January 2002
- Publish Status Out of Print
- Out of Print 29 November 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 24th 2002-03 ed.
- Format Paperback
- Language English