Create your next breakthrough
Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.
Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.
There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.
Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.
Get ready to think different.
- ISBN10 0399175563
- ISBN13 9780399175565
- Publish Date 19 January 2016
- Publish Status Active
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint TarcherPerigee
- Format Hardcover
- Pages 240
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780399175565