Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
- ISBN10 1607096242
- ISBN13 9781607096245
- Publish Date 16 July 2011 (first published 16 May 2011)
- Publish Status Active
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Education
- Edition 3rd Edition
- Format Hardcover
- Pages 168
- Language English