Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy.
Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
- ISBN10 0749476117
- ISBN13 9780749476113
- Publish Date 3 January 2015 (first published 1 January 2013)
- Publish Status Out of Print
- Out of Print 29 January 2021
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition Re-issue
- Format Hardcover
- Pages 280
- Language English