Marketing Strategy Masterclass: Implementing Market Strategies

by Paul Fifield

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Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
  • ISBN10 6611796037
  • ISBN13 9786611796037
  • Publish Date 15 October 2008 (first published 1 January 2008)
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint Elsevier Science & Technology
  • Format eBook
  • Pages 628
  • Language English