This text provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas The text is divided into three sections, mirroring the syllabus that is taught on many specialist undergraduate and MBA course modules. It consists of an introduction to marketing, marketing planning/market orientation and a detailed section which explicitly addresses the application of marketing to the key non-profit sub-sectors of fund-raising, the arts, education, healthcare and social ideas. Each chapter contains an outline of its objectives, discussion questions, and a summary of key areas covered.
- ISBN10 0198775679
- ISBN13 9780198775676
- Publish Date 1 February 1999
- Publish Status Active
- Out of Print 18 July 2008
- Publish Country GB
- Imprint Oxford University Press
- Format Hardcover
- Pages 318
- Language English