Principles of Modern Marketing

by Stewart W. Husted, etc., Dale L Varble, and James Rolf Lowry

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  • ISBN10 0205115756
  • ISBN13 9780205115754
  • Publish Date 3 January 1989 (first published December 1988)
  • Publish Status Out of Print
  • Out of Print 24 October 2009
  • Publish Country GB
  • Publisher Longman
  • Imprint Longman Higher Education
  • Format Hardcover
  • Pages 752
  • Language English