Organizing and Implementing the Marketing Effort: Text and Cases

by Frank V Cespedes

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  • ISBN10 0201510448
  • ISBN13 9780201510447
  • Publish Date 1 January 1991
  • Publish Status Out of Print
  • Out of Print 12 November 2014
  • Publish Country US
  • Publisher Addison Wesley Longman (Higher Education Division, Pearson Education)
  • Imprint Addison Wesley Longman Publishing Co
  • Format Hardcover
  • Pages 818
  • Language English