This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.
- ISBN10 0256098670
- ISBN13 9780256098679
- Publish Date 1 August 1990 (first published 1 November 1989)
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 3rd Revised edition
- Format Paperback
- Pages 928
- Language English