Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.
- ISBN10 1578513162
- ISBN13 9781578513161
- Publish Date 1 October 1996
- Publish Status Active
- Imprint Harvard Business Review Press
- Format eBook
- Pages 368
- Language English