Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.
- ISBN13 9781562868598
- Publish Date 11 April 2013
- Publish Status Active
- Publish Country US
- Publisher American Society for Training & Development
- Imprint ATD Press
- Format Paperback (US Trade)
- Pages 264
- Language English