A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
- ISBN10 1299999530
- ISBN13 9781299999534
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Imprint Pearson
- Edition 8th Revised ed.
- Format eBook
- Language English