A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.
- ISBN10 0810115859
- ISBN13 9780810115859
- Publish Date 3 March 1999
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint Northwestern University Press
- Edition Annotated edition
- Format Hardcover
- Pages 192
- Language English