This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- ISBN10 1349572004
- ISBN13 9781349572007
- Publish Date 14 January 2014
- Publish Status Cancelled
- Publisher Palgrave Macmillan
- Imprint Palgrave Pivot
- Edition 2015 ed.
- Format Paperback (US Trade)
- Pages 163
- Language English