TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
- ISBN13 9781780671659
- Publish Date 8 September 2014
- Publish Status Out of Print
- Out of Print 4 March 2021
- Publish Country GB
- Imprint Laurence King Publishing
- Format Hardcover
- Pages 224
- Language English
- URL http://abramsandchronicle.co.uk/books/art-and-design/9781780671659-tm