Advertising & IMC: Principles and Practice

by Sandra Moriarty, Nancy Mitchell, Charles Wood, and William Wells

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  • ISBN10 0134481682
  • ISBN13 9780134481685
  • Publish Date 12 January 2018
  • Publish Status Active
  • Publish Country US
  • Imprint Pearson
  • Edition 11th ed.
  • Format Paperback
  • Pages 672
  • Language English