Extensively revised and expanded, the second edition of this popular text provides a comprehensive examination of the role of marketing in British agriculture, with full consideration of the many important changes that have affected the industry in the past decade. New information on EECsupport for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs will prove invaluable, while a new chapter covering the role of food from Britain provides a useful overview for students and all others working in this growingarea.
- ISBN10 0198594925
- ISBN13 9780198594925
- Publish Date 18 January 1990 (first published September 1989)
- Publish Status Active
- Out of Print 14 August 2024
- Publish Country GB
- Imprint Oxford University Press
- Edition 2nd Revised edition
- Format Paperback
- Pages 262
- Language English