Learn from expert first-hand experience all you need to know to successfully market your small business. From carrying out essential market research to effectively pricing your product or service Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels projecting the right image and using advertising to maximize your sales. Charts and diagrams at-a-glance tip boxes case studies questionnaires and checklists enable you to understand the many different aspects of successful marketing.
- ISBN10 0751314129
- ISBN13 9780751314120
- Publish Date 7 June 2001
- Publish Status Out of Print
- Out of Print 25 October 2004
- Publish Country GB
- Publisher Dorling Kindersley Ltd
- Imprint DK
- Format Hardcover
- Pages 192
- Language English