The central idea of this text is that PR skills will be an essential management tool in the new style of local government, in the late 1990s, for all managers. Each chapter takes the form of an analysis of theory, a consideration of this in the management context, together with several case studies and exercises. The chapters deal with: PR thinking; strategic thinking; dealing with the media; trading in the credibility marketplace; and persuasion, personal positioning and personal communication skills.
- ISBN10 0749429143
- ISBN13 9780749429140
- Publish Date 1 April 1999
- Publish Status Out of Print
- Out of Print 23 June 2006
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 160
- Language English