Tony Atherton demonstrates how individuals can market themselves in the same way that companies market their business. He examines the pros and cons of illustrating individual skills and abilities by using a SWOT analysis. A business considers "the 4 P's" of marketing - product, price, place, promotion - to market itself and the book shows that there is no reason why an individual cannot use this method as well. He shows the reader how to think objectively about their personality and how to market themself as a commodity. The book is full of practical hints and tips.
- ISBN10 0749429208
- ISBN13 9780749429201
- Publish Date 31 January 1999 (first published 1 December 1998)
- Publish Status Out of Print
- Out of Print 8 February 2001
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 191
- Language English