Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects (Research Memorandum, #77)

by Xuemei Bian and Luiz Moutinho

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  • ISBN10 1906422052
  • ISBN13 9781906422059
  • Publish Date March 2008
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Hull, Business School (HUBS)
  • Format Paperback
  • Pages 34
  • Language English