Branding and Promotion Communication Strategy

by Thomas O'Guinn, Chris Allen, Richard J. Semenik, and O Guinn

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  • ISBN10 032432104X
  • ISBN13 9780324321043
  • Publish Date 1 January 2008
  • Publish Status Out of Print
  • Out of Print 4 August 2016
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Format Hardcover
  • Pages 250
  • Language English