This edited collection explores key concepts, themes and theories in public relations and the assumptions which lie behind them. Key issues covered include: education; systems theory; semiotics; propaganda; public opinion; performance politics; persuasion; and ethics. The discussion takes a critical approach, confronting a number of problematic areas of public relations not usually dealt with in the literature. Exploring the relationship between theory and practice in PR and providing an interdisciplinary perspective, this book should be be of interest to students of public relations, media and communication studies.
- ISBN10 0415122996
- ISBN13 9780415122993
- Publish Date 1 January 1996
- Publish Status Out of Print
- Out of Print 6 January 2005
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 256
- Language English