Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).
- ISBN10 0134611055
- ISBN13 9780134611051
- Publish Date 12 June 2017 (first published 1 January 1987)
- Publish Status Out of Stock
- Imprint Pearson
- Edition 14th ed.
- Pages 9998
- Language English